Rather than looking at your logo, your website, your copy or your social media in isolation, we consider all of these elements and more to create a strong, consistent and remarkable brand, unique to you.
I don't know what I used to do before I planned out my posts for Instagram. Now, I can see what material I actually have to post; when I am getting low on content; what type of content I have loads of; and what I need to create or find more of, and so much more.
I met with a girlfriend very recently and had a really insightful conversation. She had outsourced her social media and was feeling pretty uncomfortable with some aspects of it, particularly the way that the social media posts were being written.
You can now create a highlights reel of your favourite Stories - and they won't disappear after 24 hours... they won't disappear until you choose to remove them! AND you can categorise them into folders, which gives lots of opportunities for brands to better present their most engaging content.
Can you guess the most common thing I get asked for help about Instagram is? To help people build their followers. It's such a funny world. Followers (and the number of them) have such influence. I won't deny that.
I met with a photographer this morning and we got chatting about marketing (surprise, surprise!). She recently took up an offer for a free Ad Words spend - which made her website appear as an ad at the top of Google results when people searched for things like "wedding photographer".
I asked her how this went. In one day, she got 4 enquiries. Wow! I then asked her how many of these enquiries converted to clients. Zero.
Having run my interiors blog getinmyhome for five years now, I've had a fair insight into the working of tens, if not hundreds, of PR agencies. I sort through emails every day with pitches and pick out the stories I want to cover. So how to I make the choice from all those pitches? Let me share that with you!
One of the questions I get asked most frequently by people joining my Facebook group is where they can go to find out more about marketing. I love this question as it's great to be hungry for knowledge and continuous development - I know I am! So I have put together a list of the resources that are currently my go-to when it comes to expanding my mind in the marketing world.