Feelings not facts

I'm currently working with a client on his website content and had to give him some kind but critical advice on the content he sent me last week.

It was PAGES of information about his services that were really well written, but simply too much and the not the right TYPE of content.

My client was only doing what he thought was best, and probably what he had seen others do.

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Not all marketing is created equal

I met with a photographer this morning and we got chatting about marketing (surprise, surprise!). She recently took up an offer for a free Ad Words spend - which made her website appear as an ad at the top of Google results when people searched for things like "wedding photographer".

I asked her how this went. In one day, she got 4 enquiries. Wow! I then asked her how many of these enquiries converted to clients. Zero.

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My favourite marketing resources

One of the questions I get asked most frequently by people joining my Facebook group is where they can go to find out more about marketing. I love this question as it's great to be hungry for knowledge and continuous development - I know I am! So I have put together a list of the resources that are currently my go-to when it comes to expanding my mind in the marketing world.

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June's social media updates

Another month means another review of the major social media updates that have rolled out. I know it's hard to try and keep up with the endless updates, and understand which ones really matter, and what they mean for us. I've rounded up the key updates that I believe us as business owners need to know. Take a read, and if I've missed one that you think it important, please do add in the comments.

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SEO for beginners - a few things to check

After a couple of years in the business, there are a few themes that I’ve noticed and a couple that I can’t help but laugh a little at. One of them is this questions soon after a client’s website has launched: “Why isn’t my website coming up on page 1 in Google?”.

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Emily Osmond
How do I know what to post?

This is often the first question business owners and marketers ask me after I tell them to stop posting for the sake of it. They realise that they have been posting things to their social media because they were feeling guilty they hadn’t posted in a few days or weeks, but there was no strategy behind it. 

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A case against 'over marketing'

How much time are you spending on your marketing? And how much are you spending on business development?Both are SO important for our businesses and I worry that some people get consumed 'doing marketing', that they sacrifice time that'd be better spent to develop their business, generate leads and make those much needed sales.

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Clear out your online marketing in 5 minutes

First of all, this post is for you if you're getting that anxious feeling about your Facebook page you haven't posted on for a week. Or that blog you haven't touched since September last year. Or you regularly find yourself spending minutes or hours trying to find something, anything to post on your social media platforms.

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Let's talk about the best practice for social media

Back when I was really getting into social media strategy, Facebook and Instagram were totally different beasts. I was managing the Facebook account and starting the Instagram account for Ballarat Regional Tourism. I could post on Facebook and we'd get 1,000s of likes and 100s of comments without needing to 'boost' the post. Organic engagement was fantastic!

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Wise words on success from Justine Musk

I want to share with you one of my favourite short readings to get our minds rethinking about how we approach business. It was written by Justine Musk (author and former wife of Elon Musk - think Tesla, SpaceX, Paypal) in response to a question on Quora, which has since received almost 1 million views.

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