Can your marketing guilt people into buying?

Have you ever come across the concept of guilting people into buying things? And no, it's not as sinister as it might first sound... It happened to me last week. We were going around the room at the start of my Content Marketing workshop finding out why each of the attendees were there, and one of them said this…

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Is email marketing 'dead'?

I love to bust myths from the marketing industry! Today, that myth is that "email is dead". I believe it's a lie and misbelief that needs to be stomped to the ground! The idea that 'no one checks their emails anymore'. Or that 'email is old school'. Or that email is 'inferior to social media'.

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One Thing Wednesday: Brand Voice

I met with a girlfriend very recently and had a really insightful conversation. She had outsourced her social media and was feeling pretty uncomfortable with some aspects of it, particularly the way that the social media posts were being written.

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Feelings not facts

I'm currently working with a client on his website content and had to give him some kind but critical advice on the content he sent me last week.

It was PAGES of information about his services that were really well written, but simply too much and the not the right TYPE of content.

My client was only doing what he thought was best, and probably what he had seen others do.

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Not all marketing is created equal

I met with a photographer this morning and we got chatting about marketing (surprise, surprise!). She recently took up an offer for a free Ad Words spend - which made her website appear as an ad at the top of Google results when people searched for things like "wedding photographer".

I asked her how this went. In one day, she got 4 enquiries. Wow! I then asked her how many of these enquiries converted to clients. Zero.

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My favourite marketing resources

One of the questions I get asked most frequently by people joining my Facebook group is where they can go to find out more about marketing. I love this question as it's great to be hungry for knowledge and continuous development - I know I am! So I have put together a list of the resources that are currently my go-to when it comes to expanding my mind in the marketing world.

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June's social media updates

Another month means another review of the major social media updates that have rolled out. I know it's hard to try and keep up with the endless updates, and understand which ones really matter, and what they mean for us. I've rounded up the key updates that I believe us as business owners need to know. Take a read, and if I've missed one that you think it important, please do add in the comments.

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SEO for beginners - a few things to check

After a couple of years in the business, there are a few themes that I’ve noticed and a couple that I can’t help but laugh a little at. One of them is this questions soon after a client’s website has launched: “Why isn’t my website coming up on page 1 in Google?”.

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Emily Osmond