June's social media updates

June's social media updates

Another month means another review of the major social media updates that have rolled out. I know it's hard to try and keep up with the endless updates, and understand which ones really matter, and what they mean for us. I've rounded up the key updates that I believe us as business owners need to know. Take a read, and if I've missed one that you think it important, please do add in the comments.

How to: 3 key ways to create a website that works for you

How to: 3 key ways to create a website that works for you

Having a website isn’t the end game. Creating a website that clearly and powerfully communicates your brand’s uniqueness, values, story and what makes it the best in the business, is.

Creating many websites with my work, and exploring even more, there are some key things that stand out that so many websites are missing. It comes back to strong copy, brilliant imagery and making things easy for your audience. Not to stress - if you can identify these things are missing from your website, that is the first step. Then, it’s about putting aside the time to make these improvements. Take a read…

Q&A: What is something you put into practice on a regular basis to keep work interesting?

Q&A: What is something you put into practice on a regular basis to keep work interesting?

As the newer members in my Facebook Group know, I have made the most of the new 'Questionnaire' feature in Facebook Groups to pick their brains before they join.

I'm going to start rolling out answers to the questions I'm being asked. I am SURE there is loads of gold to be shared from YOU in response to this question, so please do add in the comments. And of course, please add any other questions below in the comments and I'll do my best to answer them in a timely manner and/or suggest someone else who I think may be able to help!

SEO for beginners - a few things to check

SEO for beginners - a few things to check

After a couple of years in the business, there are a few themes that I’ve noticed and a couple that I can’t help but laugh a little at. One of them is this questions soon after a client’s website has launched: “Why isn’t my website coming up on page 1 in Google?”.

The short answer is that Search Engine Optimisation (SEO) takes TIME, particularly if it’s a new domain name you’ve just activated.

How to: 3 Steps to DIY Your PR

How to: 3 Steps to DIY Your PR

Getting coverage in the media can be a brilliant way to get your business in front of a big audience, without spending hundreds or thousands of dollars on advertising.

However, public relations (PR) is a skill and approach that needs some understanding and practice to get results.

There are some strategies I’ve refined and easy to implement tips that anyone can try. So if you're looking at securing yourself some PR, here's what I recommend.

A case against 'over marketing'

A case against 'over marketing'

How much time are you spending on your marketing? And how much are you spending on business development?Both are SO important for our businesses and I worry that some people get consumed 'doing marketing', that they sacrifice time that'd be better spent to develop their business, generate leads and make those much needed sales.

5 online tools that I rely on to run my business

5 online tools that I rely on to run my business

Running a business today means using the internet. There's no ifs or buts about it! Over the past couple of years I've tried countless websites, tools and apps to help me streamline what I do. So many different subscriptions and log ins - ahh! 

New shopping experience coming to Instagram

New shopping experience coming to Instagram

Today, Instagram announced that it will start testing a new pre-purchase information feature for retailers.

As of next week, 20 US-based retail brands including Kate Spade, JackThreads and Warby Parker, will share Instagram posts with a ‘top to view’ icon. When tapped, these post will display up to five products' names and prices and, if clicked on, a detailed view of the product will open - all within Instagram.

 

What you MUST know before running a Facebook competition

What you MUST know before running a Facebook competition

You might think there aren't any rules about running social media competitions from some of the things you see, but it's actually that many businesses simply aren't aware of Facebook's or their state's laws. This means they're leaving themselves open to being banned from Facebook and facing legal consequences. I've pulled together the information you must know before running a competition on Facebook, with a few tips too.