One of the questions I get asked most frequently by people joining my Facebook group is where they can go to find out more about marketing. I love this question as it's great to be hungry for knowledge and continuous development - I know I am! So I have put together a list of the resources that are currently my go-to when it comes to expanding my mind in the marketing world.
Another month means another review of the major social media updates that have rolled out. I know it's hard to try and keep up with the endless updates, and understand which ones really matter, and what they mean for us. I've rounded up the key updates that I believe us as business owners need to know. Take a read, and if I've missed one that you think it important, please do add in the comments.
As the newer members in my Facebook Group know, I have made the most of the new 'Questionnaire' feature in Facebook Groups to pick their brains before they join.
I'm going to start rolling out answers to the questions I'm being asked. I am SURE there is loads of gold to be shared from YOU in response to this question, so please do add in the comments. And of course, please add any other questions below in the comments and I'll do my best to answer them in a timely manner and/or suggest someone else who I think may be able to help!
After a couple of years in the business, there are a few themes that I’ve noticed and a couple that I can’t help but laugh a little at. One of them is this questions soon after a client’s website has launched: “Why isn’t my website coming up on page 1 in Google?”.
The short answer is that Search Engine Optimisation (SEO) takes TIME, particularly if it’s a new domain name you’ve just activated.
Getting coverage in the media can be a brilliant way to get your business in front of a big audience, without spending hundreds or thousands of dollars on advertising.
However, public relations (PR) is a skill and approach that needs some understanding and practice to get results.
There are some strategies I’ve refined and easy to implement tips that anyone can try. So if you're looking at securing yourself some PR, here's what I recommend.
This is often the first question business owners and marketers ask me after I tell them to stop posting for the sake of it. They realise that they have been posting things to their social media because they were feeling guilty they hadn’t posted in a few days or weeks, but there was no strategy behind it.
How much time are you spending on your marketing? And how much are you spending on business development?Both are SO important for our businesses and I worry that some people get consumed 'doing marketing', that they sacrifice time that'd be better spent to develop their business, generate leads and make those much needed sales.
First of all, this post is for you if you're getting that anxious feeling about your Facebook page you haven't posted on for a week. Or that blog you haven't touched since September last year. Or you regularly find yourself spending minutes or hours trying to find something, anything to post on your social media platforms.
Back when I was really getting into social media strategy, Facebook and Instagram were totally different beasts. I was managing the Facebook account and starting the Instagram account for Ballarat Regional Tourism. I could post on Facebook and we'd get 1,000s of likes and 100s of comments without needing to 'boost' the post. Organic engagement was fantastic!
I want to share with you one of my favourite short readings to get our minds rethinking about how we approach business. It was written by Justine Musk (author and former wife of Elon Musk - think Tesla, SpaceX, Paypal) in response to a question on Quora, which has since received almost 1 million views.
Today, Instagram announced that it will start testing a new pre-purchase information feature for retailers.
As of next week, 20 US-based retail brands including Kate Spade, JackThreads and Warby Parker, will share Instagram posts with a ‘top to view’ icon. When tapped, these post will display up to five products' names and prices and, if clicked on, a detailed view of the product will open - all within Instagram.
You might think there aren't any rules about running social media competitions from some of the things you see, but it's actually that many businesses simply aren't aware of Facebook's or their state's laws. This means they're leaving themselves open to being banned from Facebook and facing legal consequences. I've pulled together the information you must know before running a competition on Facebook, with a few tips too.
It was fantastic to hear the opinions and experiences of different women working the media and managing large social media accounts at Business Chicks' 9 to Thrive event in Melbourne earlier this month. Take a read of what I believe were the top 5 takeaway points.