Feelings not facts
Not all marketing is created equal
I'm currently working with a client on his website content and had to give him some kind but critical advice on the content he sent me last week.
It was PAGES of information about his services that were really well written, but simply too much and the not the right TYPE of content.
My client was only doing what he thought was best, and probably what he had seen others do.
Five tips to securing PR coverage - from a seasoned blogger
I met with a photographer this morning and we got chatting about marketing (surprise, surprise!). She recently took up an offer for a free Ad Words spend - which made her website appear as an ad at the top of Google results when people searched for things like "wedding photographer".
I asked her how this went. In one day, she got 4 enquiries. Wow! I then asked her how many of these enquiries converted to clients. Zero.
My favourite marketing resources
Having run my interiors blog getinmyhome for five years now, I've had a fair insight into the working of tens, if not hundreds, of PR agencies. I sort through emails every day with pitches and pick out the stories I want to cover. So how to I make the choice from all those pitches? Let me share that with you!
July's social media updates
One of the questions I get asked most frequently by people joining my Facebook group is where they can go to find out more about marketing. I love this question as it's great to be hungry for knowledge and continuous development - I know I am! So I have put together a list of the resources that are currently my go-to when it comes to expanding my mind in the marketing world.
June's social media updates
And can you believe it?! It is time for JULY'S Social Media Update Round Up! Each month I sift through the hundreds of updates to the major social media platforms to bring you those I believe are most important to businesses. There are some exciting ones this month, so settle in and take a read...
How to: 3 key ways to create a website that works for you
Another month means another review of the major social media updates that have rolled out. I know it's hard to try and keep up with the endless updates, and understand which ones really matter, and what they mean for us. I've rounded up the key updates that I believe us as business owners need to know. Take a read, and if I've missed one that you think it important, please do add in the comments.
Q&A: What is something you put into practice on a regular basis to keep work interesting?
Having a website isn’t the end game. Creating a website that clearly and powerfully communicates your brand’s uniqueness, values, story and what makes it the best in the business, is.
SEO for beginners - a few things to check
As the newer members in my Facebook Group know, I have made the most of the new 'Questionnaire' feature in Facebook Groups to pick their brains before they join.
How to: 3 Steps to DIY Your PR
After a couple of years in the business, there are a few themes that I’ve noticed and a couple that I can’t help but laugh a little at. One of them is this questions soon after a client’s website has launched: “Why isn’t my website coming up on page 1 in Google?”.
How do I know what to post?
Getting coverage in the media can be a brilliant way to get your business in front of a big audience, without spending hundreds or thousands of dollars on advertising.
A case against 'over marketing'
This is often the first question business owners and marketers ask me after I tell them to stop posting for the sake of it. They realise that they have been posting things to their social media because they were feeling guilty they hadn’t posted in a few days or weeks, but there was no strategy behind it.
Unlocking the storyteller we all have inside
How much time are you spending on your marketing? And how much are you spending on business development?Both are SO important for our businesses and I worry that some people get consumed 'doing marketing', that they sacrifice time that'd be better spent to develop their business, generate leads and make those much needed sales.
5 online tools that I rely on to run my business
Here are a couple things I believe: some people are better at grammar and writing structure than others. But that more importantly, everyone has the ability to tell a great story.
Clear out your online marketing in 5 minutes
Running a business today means using the internet. There's no ifs or buts about it! Over the past couple of years I've tried countless websites, tools and apps to help me streamline what I do. So many different subscriptions and log ins - ahh!
Let's talk about the best practice for social media
First of all, this post is for you if you're getting that anxious feeling about your Facebook page you haven't posted on for a week. Or that blog you haven't touched since September last year. Or you regularly find yourself spending minutes or hours trying to find something, anything to post on your social media platforms.
Product first, marketing second
Back when I was really getting into social media strategy, Facebook and Instagram were totally different beasts. I was managing the Facebook account and starting the Instagram account for Ballarat Regional Tourism. I could post on Facebook and we'd get 1,000s of likes and 100s of comments without needing to 'boost' the post. Organic engagement was fantastic!
Wise words on success from Justine Musk
I recently had the owners of a collection of BnBs contact me desperate for help. They have their accommodation places listed on various sites like AirBnB, Stayz, local accommodation directories and so on.
New shopping experience coming to Instagram
I want to share with you one of my favourite short readings to get our minds rethinking about how we approach business. It was written by Justine Musk (author and former wife of Elon Musk - think Tesla, SpaceX, Paypal) in response to a question on Quora, which has since received almost 1 million views.
Towards 1,000 True Fans
Today, Instagram announced that it will start testing a new pre-purchase information feature for retailers.
'1,000 True Fans' by Kevin Kelly is one of my favourite marketing and business theories so I'm sharing an extract (I've edited it from here ) that may help get closer to developing your own 1,000 True Fans.