Running a business today means using the internet. There's no ifs or buts about it! Over the past couple of years I've tried countless websites, tools and apps to help me streamline what I do. So many different subscriptions and log ins - ahh!
I'm big on efficiency, processes and systemisation so if you're anything like me, you'll like finding tools that make repetitive or time-sucking tasks simpler. Plus I like making things look good! So take a read below to discover my top 5 online tools to help run an efficient business that's aesthetically appealing too!
Zapier is a hard one to explain because it does SO MUCH! Put simply, it automates actions between different apps and services, without code. You simply set up a ‘zap’ which needs very little tech-skill and you’re good to go.
For instance, if you get a new subscriber to one email list, you can set a ‘zap’ to copy them to another list. If there’s something tech-ie you need between two of your business apps or services, chances are there’s a ‘zap’ for that.
One of the most frustrating things that I find about working online are all the passwords I have to remember! It’s like that meme that says “Sorry, your password must contain a capital letter, two numbers, a symbol, an inspiring message, a spell, a gang sign, a hieroglyph and the blood of a virgin”. It’s hard because, for security reasons, we don’t want to save all of our passwords written down somewhere.
Hosted in the cloud, you can save all your online usernames and passwords to LastPass, and it will auto-login to your sites and sync your passwords whenever you need them. It can even generate passwords for you if you prefer. No more getting locked out of accounts after failing 21 password attempts!
I use Canva just about every day! Think easy, quick and on-brand graphics for Instagram and Facebook posts, website blocks, newsletter headers, client presentations, blog covers, e-books, guides…
Canva has a great free option when you can upload images, your logo and choose from their fonts to create branded pieces of content. If you want to upload custom fonts of save your brand colours so you don’t need to update them each new template you create, you might want to look at the paid option.
I can guarantee I’m not the only one who can find myself wasting time going back and forth to try find a day and time that suits when booking in meetings or phone calls. Now I send a link to my Calendly profile, where people can choose and book a time. Calendly live syncs with my Google calendar so there’s no risk of being double booked.
If I don’t want any meetings on a certain day, I’ll just create a full day event in my Google calendar and that day will be unavailable for bookings in Calendly. It’s a fab time saver.
Imagine how amazing your Instagram feed would look like if you could curate all of your posts ahead of time to see what works next to each other; what the flow is looking like; what changes you need to make… Say hello to ‘Plann’.
This app is made by an Aussie girl and it's easy to use and has a really appealing interface. You can upload images then drag them around on the app to see what order looks best visually. Then when you’re happy, you can type your caption, choose from your pre-saved hashtag categories and and schedule the post to send a reminder to you when it's time to push it live. After all, consistent, considered aesthetic = stronger brand.
I'm always on the look out for great new tools! If you know of one I've missed, I've love to hear in the comments below!