How do you want people to feel when they come across your business?

What do you want them to think of you in comparison to others in the marketplace? Getting your brand right is a critical, foundational step in business success, and there is no point marketing until you've nailed your brand.

Let's understand the uniqueness that you bring to your business, then craft your brand story and your unique selling points. We'll create key messages for you to use across all of your marketing and a mood board for you to refer back to in the future and use as the foundation of your new brand. We'll ensure your brand cuts through the noise, is stylish, remarkable and - importantly, authentic to you.

Explore the options below.


'Lite' Branding

Brand Design

- An online questionnaire so we can find out your likes, needs and goals for your branding and business
- A brief brand positioning strategy using this information to set the direction for your brand design
- The creation of a moodboard so capture the essence of your brand
- Presentation of approx 3 logo concepts based on positioning strategy and moodboard
- Refining your chosen concept using your feedback (includes 3 rounds of alterations)
- Specifications of fonts and colours for your new brand
- Creation of a brandmark to suit your chosen logo to be used in small formats (i.e. Instagram and Facebook page profile photos)
- Your final logo files for print and online uses.

Social Media Templates

Mock ups and sharing of the editable file in Canva of: 
1 . Your social media profile images using your logo
2. Word tiles for you to edit with different news, quotes or information about your business.

Business Card Design

- Presentation of 2-3 concepts based on your branding
- Recommendations of specific content to include
- Refining your chosen concept using your feedback(includes 3 rounds of alterations).
- Advice on the paper stock and finishing to use
- Your final PDF file for print.

$1,200+GST


'Full' Branding

Strategy & Research

-  A pre session questionnaire for me to get an initial understanding of your business, your current positioning and your desired positioning. 
- An in person or Skype session (approx 2 hours) where I will dig deeper into your brand positioning with you, asking questions and challenging you on some assumptions.
- A Brand Positioning Strategy delivered approx 1 week after our session, after I have distilled our conversations, done further research and tied this together into a document to act as a reference point for all marketing decisions going forward. 

This will cover:
1. What You Do, written in language that is compelling to your target audience
2. Your Clients, which details the different audience groups you want to attract
3. Your Brand Story, which can be used as the description on the 'about page' of your new website
4. Your Brand Promise, which is an emotive statement that describes the key purpose of your business
5. Your Key Messages, which should be used through all of your marketing to communicate what you stand for to your audience
6. Your Points of Difference, which help your audience understand how you are unique and compelling
7. Your Brand Values, which can be used to determine decisions who to partner with, staff, suppliers and so on
8. Your Tone of Voice, which helps give direction to how your copy should be written - whether on the website, on collateral or on social media
9. Your Brand Personality, which defines your unique brand using human characteristics
10. Your Brand Aesthetic, which starts to pull all of this research, exploration and strategy into your new aesthetic, including a moodboard to set the direction of the branding.

Brand Design

- Presentation of approx 3 logo concepts based on positioning strategy and moodboard
- Refining your chosen concept using your feedback (includes 3 rounds of alterations)
- Specifications of fonts and colours for your new brand
- Creation of a brandmark to suit your chosen logo to be used in small formats (i.e. Instagram and Facebook page profile photos)
- Where applicable, also the creation of a brand pattern
- Your final logo files for print and online uses.

Social Media Aesthetic

Mock ups and sharing of the editable file in Canva of: 
1 . Your social media profile images using your logo
2. Word tiles for you to edit with different news, quotes or information about your business.

Business Card Design

- Presentation of 2-3 concepts based on your branding
- Recommendations of specific content to include
- Refining your chosen concept using your feedback (includes 3 rounds of alterations)
- Advice on the paper stock and finishing to use
- Your final PDF file for print.

Add ons

- Direction and working with one of my recommended photographers for brand photo shoots
- Interior direction and styling and/or working with one of my recommended interior designers to carry your brand through to your physical space
- Full copywriting of website and/or collateral
- Website design and/or development
- Social media training
- Content strategy.

$2,500+GST upwards

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Emily and the crew at Good Media, you have exceeded my expectations! Every detail was taken into consideration. Their care, thoughtfulness and ability to incorporate my visions and ideas was unprecedented. I am thrilled that I have chosen Good Media to develop my business and cannot wait for all of the wonderful visions that unfold in the future. Thank you, from the bottom of my heart, Emily and the team!
— Tess Martin, Of Nourishing Nature
 

Thank you for considering me to create your new brand and I hope I will have the opportunity to work with you!