Content Marketing | Ballarat | 14 May 2018

Content Marketing | Ballarat | 14 May 2018

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Join me, Emily Osmond - founder of Good Media, for my NEW workshop: 'Content Marketing - An Introduction.'. This workshop has been bubbling around in my head for a while, as I've worked with clients one on one to strategise their content. 

So what exactly is 'Content Marketing'? It's about creating and sharing original material - whether blog posts, podcasts, videos, social media posts, and more - that informs, entertains or moves people. This type of marketing is about building awareness, trust and loyalty with your audience, and it a powerful way to create a community around what you do.

I've created this workshop for small business owners and marketers in the service-providing space (not retail or e-commerce) to help you understand how to leverage content marketing to create more loyalty, connection and understanding about your business.  

Date: Monday 14th May 2018
Time: 9.30am to 12.30pm
Location: Eclectic Tastes, 2 Burnbank Street, Ballarat, Victoria (private function room)
Tickets: $199+GST

UPGRADE OPTION: Add on a personalised audit of your Content Marketing with me, written up in one page of notes and discussed on the phone with you two weeks after the workshop: $299+GST.

Here's what we'll cover:

  • The what and why of content marketing.
  • Examples of other small businesses kicking goals with their content marketing.
  • Identifying content to create for YOUR business.
  • Mapping out your own Content Calendar.
  • Tools and tricks for managing your content and repurposing it.
  • Getting your content found: SEO tips.

You'll be surrounded by fellow business owners and creatives in a fun, inclusive and hands-on environment. Plus you'll walk away from my workshop with the best and latest tips, tricks and strategies to grow your business through Content Marketing.

Included in your workshop are:

  • The brilliant company of other local business owners and creatives
  • Coffee/tea/OJ and sweet treats from the team at Eclectic Tastes.

Here's what previous attendees said about my other workshops:

“I loved learning so many tips for improving my business account, including conveying brand values. I also love that you suggested possibly implementing one thing at a time -feels very manageable!
“I found all the stats interesting and discussions on other Instagram accounts, also loved meeting other business owners.
“The workshop was excellent and the attention to detail is amazing.
“Inclusive, friendly and fun.

About the venue:

Locally owned and operated, Eclectic Tastes Café & Pantry offers more than just your usual café experience. Showcasing the diversity of what the region has to offer including local produce, wines, boutique beers and great coffee, Eclectic Tastes Café & Pantry is a relaxed café that is a surprising dining experience.

Opening its doors in July 2016 under Jane Miller, the fully licensed Eclectic Tastes Café & Pantry offers a touch of fine dining with a busy inner-city metropolitan coffee vibe. With ever-changing breakfast and lunch menus, a beautiful retail section stocked with a selection of gourmet food gifts, pantry items and lifestyle products and a gorgeous interior, this one sits firmly on the list of go-to cafes in the region. 

Please don't hesitate to email me at emily@goodmediaco.com.au if you have any questions or would like to discuss a private booking for your organisation.