Instagram | Ballarat | 23 April 2018

Instagram | Ballarat | 23 April 2018

from 199.00
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Join me, Emily Osmond - founder of Good Media, for my workshop, 'Instagram Marketing - From Zero to Hero' and learn how to make Instagram work for your business.

Along with running Good Media, I run an award-winning design blog called getinmyhome. I started an Instagram account for this blog at the start of 2017 year, and a few weeks later it was named in Domain's Ten of the best interior design accounts you need to follow on Instagram. You can take a look here.

Since running my last Instagram Marketing workshop in August 2017, Instagram has released a swag of new features, with a particular focus on Instagram Stories, which I'll be deep diving into during this workshop.

'Stories' have seen the amount of time people spend on Instagram increase and Instagram remains the social network with the highest engagement rate per post. Most powerfully for brands, 75% of Instagram users take action, such as visiting a website, after looking at a brand’s post. Let me share what I have learnt about leveraging Instagram for business results in this small group workshop.

Date: Monday 23rd April 2018
Time: 9.30am to 12.30pm
Location: Eclectic Tastes, 2 Burnbank Street, Ballarat, Victoria (private function room)
Tickets: $199+GST
UPGRADE OPTION: Add on a personalised audit of your Instagram activity with me, written up in one page of notes and discussed on the phone with you two weeks after the workshop: $299+GST.

Here's what we'll cover:

  • We'll explore your goals for using Instagram and how these translate into the content categories you post
  • We'll look at best practice bios, including how to use that all-important 'link in bio', and you'll write yours
  • We'll study what type of images work best on Instagram and what this means for your business
  • We'll work through why hashtags are so important and which ones to use for your business
  • We'll discover the best ways to achieve engagement and how to measure and continually improve this
  • And we'll review the latest legalities, etiquettes and features on Instagram, because these things are ALWAYS changing!

You'll be surrounded by fellow business owners and creatives in a fun, inclusive and hands-on environment. Plus you'll walk away from my workshop with the best and latest tips, tricks and strategies to grow your business through Instagram.

Included in your workshop are:

  • The brilliant company of other local business owners and creatives
  • Coffee/tea/OJ and sweet treats from the team at Eclectic Tastes.

Here's what previous attendees said:

“I loved learning so many tips for improving my business account, including conveying brand values. I also love that you suggested possibly implementing one thing at a time -feels very manageable!
“I found all the stats interesting and discussions on other Instagram accounts, also loved meeting other business owners.
“The workshop was excellent and the attention to detail is amazing.
“Inclusive, friendly and fun.

About the venue:

Locally owned and operated, Eclectic Tastes Café & Pantry offers more than just your usual café experience. Showcasing the diversity of what the region has to offer including local produce, wines, boutique beers and great coffee, Eclectic Tastes Café & Pantry is a relaxed café that is a surprising dining experience.

Opening its doors in July 2016 under Jane Miller, the fully licensed Eclectic Tastes Café & Pantry offers a touch of fine dining with a busy inner-city metropolitan coffee vibe. With ever-changing breakfast and lunch menus, a beautiful retail section stocked with a selection of gourmet food gifts, pantry items and lifestyle products and a gorgeous interior, this one sits firmly on the list of go-to cafes in the region. 

Please don't hesitate to email me at if you have any questions or would like to discuss a private booking for your organisation.