Have you ever come across the concept of guilting people into buying things? And no, it's not as sinister as it might first sound... It happened to me last week. We were going around the room at the start of my Content Marketing workshop finding out why each of the attendees were there, and one of them said this…
I love to bust myths from the marketing industry! Today, that myth is that "email is dead". I believe it's a lie and misbelief that needs to be stomped to the ground! The idea that 'no one checks their emails anymore'. Or that 'email is old school'. Or that email is 'inferior to social media'.
Instagram & Facebook are at it again - changing their "API" - which impacts many apps and platforms that interact with them.
This means that if you are using apps connected to your social media accounts (i.e. scheduling apps), you are likely to find that some features that are no longer available. The alleged changes below are from this article by Later Media.
I've been speaking to several friends here in England (where my partner and I are for the week - it's where I grew up!) about marketing. They run their own businesses and feel very reluctant to self promote.
I don't know what I used to do before I planned out my posts for Instagram. Now, I can see what material I actually have to post; when I am getting low on content; what type of content I have loads of; and what I need to create or find more of, and so much more.
I met with a girlfriend very recently and had a really insightful conversation. She had outsourced her social media and was feeling pretty uncomfortable with some aspects of it, particularly the way that the social media posts were being written.
You can now create a highlights reel of your favourite Stories - and they won't disappear after 24 hours... they won't disappear until you choose to remove them! AND you can categorise them into folders, which gives lots of opportunities for brands to better present their most engaging content.
Can you guess the most common thing I get asked for help about Instagram is? To help people build their followers. It's such a funny world. Followers (and the number of them) have such influence. I won't deny that.
I met with a photographer this morning and we got chatting about marketing (surprise, surprise!). She recently took up an offer for a free Ad Words spend - which made her website appear as an ad at the top of Google results when people searched for things like "wedding photographer".
I asked her how this went. In one day, she got 4 enquiries. Wow! I then asked her how many of these enquiries converted to clients. Zero.
Having run my interiors blog getinmyhome for five years now, I've had a fair insight into the working of tens, if not hundreds, of PR agencies. I sort through emails every day with pitches and pick out the stories I want to cover. So how to I make the choice from all those pitches? Let me share that with you!
One of the questions I get asked most frequently by people joining my Facebook group is where they can go to find out more about marketing. I love this question as it's great to be hungry for knowledge and continuous development - I know I am! So I have put together a list of the resources that are currently my go-to when it comes to expanding my mind in the marketing world.
And can you believe it?! It is time for JULY'S Social Media Update Round Up! Each month I sift through the hundreds of updates to the major social media platforms to bring you those I believe are most important to businesses. There are some exciting ones this month, so settle in and take a read...
Another month means another review of the major social media updates that have rolled out. I know it's hard to try and keep up with the endless updates, and understand which ones really matter, and what they mean for us. I've rounded up the key updates that I believe us as business owners need to know. Take a read, and if I've missed one that you think it important, please do add in the comments.
After a couple of years in the business, there are a few themes that I’ve noticed and a couple that I can’t help but laugh a little at. One of them is this questions soon after a client’s website has launched: “Why isn’t my website coming up on page 1 in Google?”.
This is often the first question business owners and marketers ask me after I tell them to stop posting for the sake of it. They realise that they have been posting things to their social media because they were feeling guilty they hadn’t posted in a few days or weeks, but there was no strategy behind it.
How much time are you spending on your marketing? And how much are you spending on business development?Both are SO important for our businesses and I worry that some people get consumed 'doing marketing', that they sacrifice time that'd be better spent to develop their business, generate leads and make those much needed sales.
Running a business today means using the internet. There's no ifs or buts about it! Over the past couple of years I've tried countless websites, tools and apps to help me streamline what I do. So many different subscriptions and log ins - ahh!
First of all, this post is for you if you're getting that anxious feeling about your Facebook page you haven't posted on for a week. Or that blog you haven't touched since September last year. Or you regularly find yourself spending minutes or hours trying to find something, anything to post on your social media platforms.
Back when I was really getting into social media strategy, Facebook and Instagram were totally different beasts. I was managing the Facebook account and starting the Instagram account for Ballarat Regional Tourism. I could post on Facebook and we'd get 1,000s of likes and 100s of comments without needing to 'boost' the post. Organic engagement was fantastic!
I recently had the owners of a collection of BnBs contact me desperate for help. They have their accommodation places listed on various sites like AirBnB, Stayz, local accommodation directories and so on.
I want to share with you one of my favourite short readings to get our minds rethinking about how we approach business. It was written by Justine Musk (author and former wife of Elon Musk - think Tesla, SpaceX, Paypal) in response to a question on Quora, which has since received almost 1 million views.