How does one choose where to eat and drink these days? Many would tell you their decision comes from Instagram - myself included.
I search location tags and hashtags on Instagram to find the place with the most appealing images based on the type of cuisine I feel like. Sound excessive? Well I'm not alone in taking this social media-first approach to dining out.
According to research by UK restaurant chain Zizzi, 18-35-year-olds spend five days a year browsing food images on Instagram, and 30% of them would avoid a restaurant if their Instagram presence was weak.
Meanwhile, US review site Zagat found that 75% of its users have chosen a restaurant based on social media photos alone.
Opening an eatery (or almost any business for that matter) nowadays without investing in social media seems like playing with fire.
So, when Ballarat's The Lake View Hotel approached me to help with their social media strategy, I was excited to help them realise the benefits of this marketing approach.
I worked with Alecia - in charge of the marketing - to overhaul the Instagram and Facebook pages by being strategic about the content and timing of posts. Here's more, from Alecia...