Everything we do at Good Media comes back to your 'brand' - which is the word we describe how your business looks, sounds and feels.
We look at your brand as a whole and how each of its elements play into the other. So rather than looking at your logo, your website, your copy or your social media in insolation, you can rest assured knowing we keep a close eye (and an excited one at that) on the bigger picture.
Brand Strategy & Voice
Great brands start with strategy. It’s about digging into the opportunities in the market, the values and desires of your target audience groups and exploring how we can evoke the emotions that we want these people to feel when they interact with your brand. A powerful way to do this is through your brand voice and key messages - which come into play everywhere, from your social media to your website.
Design & Digital
This is where we take all of the work we did piecing your brand strategy and voice together and turn it into your visual 'look'. We'll then apply it to all the 'touch points' where your audience will find you - like a new website, business cards, signage and even interiors.
Content & Social
You have your new brand, now let's get it out there! We’ll help you work out what to post where, and can even help you create content - through photo shoots or PR. The regular creation and sharing of strategic content is the key to making the hard work done so far, continue to pay off.